Job Description for a Marketing Operations Executive

About BeeHyv

BeeHyv is a premium software engineering partner for firms building innovative world-class products and solutions to make an impact. Our ethos of “Powering Deep Impact With Our People” motivates us to continually seek the best solutions for our customers. Whether it be a hot Bay Area technology product firm or a non-profit changing the lives of millions of people, our customers are on the latest tech stacks doing exciting work.

We are seeking passionate and highly motivated Marketing Specialist with prior B2B experience specifically in the IT Software industry and will be responsible for the creation and execution of our companywide marketing plan to ensure that our internal culture and Marketing Strategy and Brand reflects this for existing and future customers. If you think you are proactive with ‘can-do’ attitude, demonstrating flexibility and resourcefulness this could be the perfect opportunity to join BeeHyv Software.

We are headquartered in Hyderabad, India with offices in Gurgaon, India and opening soon in Dallas, TX, USA. Established in 2007, we have been always profitable and growing.

The position is based in Hyderabad, India.

What You’ll Do
  • A Marketing Operations role focus towards secondary Market Research function (marketing Database building and management)
  • Primarily Involved in different Marketing Database Building Activities/projects right from Ideation, Planning, Executing and monitoring.
  • Act as a single point of contact and collaborate with other stakeholders to execute the marketing and communication activities according to our marketing plan right from requirement gathering till completion.
  • Own end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis, and optimization.
  • Detailed understanding of Marketing Database flow (Accounts/Contacts) that includes email marketing, leads, Response tracking, other Marketing and slaes dataflows across the marketing tech platforms is a plus.
  • Sound knowledge on various automation tools and marketing technology for sale and marketing synchronization.
  • A well-rounded digital marketer with excellent communication skills, creative ideas, and an understanding of brand building, SEO, SMO, and content marketing.
  • Should be able to identify the best channels/sources for lead acquisition or Information Platforms: Linkedin SalesNavigator, Hoovers, DiscoverOrg, InsideView, Statista, etc and any other 3party Accounts/Contacts information sourcing platforms.
  • The candidate must be able to see through visitor data patterns, chalk out strategies and execute in order to yield desired results.
  • Should be able to juggle between multiple tools and consolidate data into one report, or create dashboard to show KPI.
  • Research On-demand - Should be able to handle any and all kinds of On-demand Secondary Market Research from different sources of information related to brands awareness, promotions and competitor analysis.
Essential Skills and Experience
  • 3-5 years of experience in B2B domain basically in marketing automation or Lead/Demand Operations role.
  • Hands-on experience with a web analytics platform (Google Analytics, GTM, Hotjar).
  • Marketing Automation platforms ( Hubspot, Zoho Analytics, Mailchimp, B2B database tools )
  • Knowledge of photo/video editing tools ( Canva, Inshot, Adobe )
  • Knowledge of B2B prospecting software with its integration and maintenance.
  • Experience working in the WordPress CMS, adding content, editing content, and making basic HTML modifications.
  • Must have experience in lead generation in the US market, North American market 
  • Strong communicator - Superior verbal and written communications skills with extreme attention to detail.
  • Active listener - taking into account the perspective of others, activating the right plan based on a holistic understanding of the business challenge and business need.
Application Process

Email your CV to shankari@beehyv.com

Please keep the subject line as “Application for Marketing Operations Executive”.
A concise and crisp cover letter and CV would be highly appreciated